How to Apply to The WhatsApp Business API? Directly Through Facebookįor businesses to create a WhatsApp business profile, it comes with a tad bit of approvals. Yes, you can do this in two ways either connecting directly through Facebook or through its official partners, who sell WhatsApp business APIs, including. Yes, it is possible through WhatsApp Business API to automate WhatsApp messaging. For example, by making it easier for businesses to respond to customers, separating customer and personal messages, and creating an official presence. But WhatsApp was built for people, and we want to improve the business experience. “People worldwide use WhatsApp to connect with small businesses they care about - from online clothing companies in India to auto parts stores in Brazil. The team at WhatsApp released a statement that stated: The app’s purpose is a two-way road that allows the users to reach out to brands of their choice seamlessly. Small businesses heavily rely on WhatsApp to communicate with their customers and to scale up the business. Strictly for enterprises, their business profile can be customized along with personalized messages for targeted customers. Having done off with user subscription fees and ads, WhatsApp’s quest for monetization required a significant fix to the product, and that will be the Business feature that lets clients chat with the business and vice versa. The new application doesn’t restrict the app to only knit relationships with family, friends, and others but extends its reach to make it a marketing tool for businesses and brands. Years after Facebook acquired WhatsApp in 2014 for $19 billion, it has finally made a move to make money from the new WhatsApp feature – WhatsApp Business. Such a decision gave customers the freedom to communicate without being interrupted by any unnecessary ads. Which gave rise to the much needed ad-free era.
Then came the ‘ No ads, No games, and No gimmicks! ’ The process and download of the app were almost frictionless.
The mindset behind WhatsApp began with a simple onboarding process that integrates with the existing contacts network. What drove WhatsApp to beat other messaging apps and become viral are the core values it sticks by (and of course, it’s an elegant interface).
With over 2 billion users and 65 billion messages sent per day on WhatsApp, with this, WhatsApp is undoubtedly the most successful messaging tool. WhatsApp just got a lot better for businesses with the launch of WhatsApp Business API.
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